Avicii Experience guide: Stockholm's memorial to Tim Bergling
Stockholm: entry to Avicii Experience musical exhibition
What is the Avicii Experience and is it worth visiting?
The Avicii Experience is a permanent exhibition dedicated to Tim Bergling (Avicii), the Swedish DJ and producer who died in 2018 aged 28. Located at Sergels Torg in central Stockholm, it covers his creative process, mental health struggles, and artistic legacy. It is more emotionally intense than typical music museums. Adult tickets are 380 SEK; pre-booking is essential.
A memorial to Tim Bergling at the heart of Stockholm
Tim Bergling grew up in Stockholm, started making electronic music in his bedroom as a teenager, and by his mid-twenties was performing to hundreds of thousands of people at festivals worldwide under the name Avicii. His track Levels (2011) changed the trajectory of electronic dance music; Wake Me Up (2013) became one of the most-streamed songs in Spotify history; he collaborated with artists from Madonna to Chris Martin.
He died in Muscat, Oman, on 20 April 2018, aged 28.
The Avicii Experience opened in Stockholm in 2021. It was created with the involvement of Tim’s family and the Tim Bergling Foundation, which works to increase awareness of mental health issues. The exhibition is not just a music shrine — it addresses directly the professional pressures, anxiety, and health problems that Bergling experienced throughout his career, and connects his story to the broader issue of mental health in creative industries.
This makes the Avicii Experience different in register from the ABBA Museum: more sombre, more personal, and more emotionally demanding. It is one of the most thoughtfully designed museum experiences in Stockholm.
Practical essentials
| Detail | Information |
|---|---|
| Address | Sergels Torg 2, Norrmalm |
| Opening hours | Daily 10:00–18:00 (check seasonal variations) |
| Adult ticket | 380 SEK (~36 USD) |
| Children 7–17 | ~280 SEK |
| Under 7 | Free |
| Recommended time | 1.5–2.5 hours |
| T-bana | T-Centralen (all lines), directly below the exhibition |
Pre-booking is essential. Capacity is strictly controlled.
Book your Avicii Experience ticket in advanceWhat to see inside
The creative process
The exhibition opens with Tim Bergling’s origins — the Stockholm teenager in his bedroom, experimenting with music production software, uploading tracks online, and gradually developing the sound that would define his career. This section includes original equipment, early demo recordings, and personal objects from his teenage years. The mundanity of the origin is part of the point: Avicii’s trajectory from bedroom producer to global phenomenon was unusually direct and unusually fast.
The studio environment: Replica and original studio setups show the production approach behind the music. The exhibition pays particular attention to Bergling’s method of layering acoustic and electronic sounds — the distinctive blending of folk-influenced melodies with electronic dance beats that characterised his most successful work and influenced an entire generation of producers.
The collaborations: Large sections cover the collaborations behind specific tracks — the discussions with Aloe Blacc for Wake Me Up, the sessions with various folk musicians whose contributions shaped the Avicii sound. Audio and video interviews with collaborators give the work a context beyond what is typically visible from the outside.
The personal story: health and mental health
The exhibition addresses Tim Bergling’s health struggles honestly and with evident care. He was diagnosed with acute pancreatitis in 2012 at age 22, largely attributed to heavy alcohol consumption; subsequent health episodes led to hospitalisations and eventually the partial removal of his gallbladder and appendix. He retired from touring in 2016, explaining publicly that the pressure of performing had become unsustainable.
The sections on mental health are handled with unusual directness for a museum exhibition. The Tim Bergling Foundation has been explicit that Tim’s death was a suicide; the exhibition addresses this in the context of a broader message about creative industry pressures, the culture of relentless productivity, and the inadequacy of support structures for young artists experiencing mental health crises.
This section is not appropriate for very young children. The museum is clear about this in its visitor information.
The music: hearing it as he made it
Throughout the exhibition, the music is present not as background but as active material. Isolated stems from tracks allow visitors to hear specific elements — the guitar part of Wake Me Up without the bass; the piano element of Levels; the vocal tracks before production. For anyone interested in music production, this is fascinating. For fans, it transforms familiar tracks into something new.
Letters and personal tributes
A section near the end of the exhibition displays a selection of letters and messages sent to the Tim Bergling Foundation after his death. The volume and nature of these messages — many from people describing how specific Avicii tracks were connected to significant moments in their lives — functions as a collective memorial that gives the exhibition its emotional weight in the final section.
Insider tips
Book in advance without exception. The capacity is strictly limited and the museum sells out frequently, particularly on weekends and during tourist season. Unlike the Vasa Museum which occasionally has same-day availability, the Avicii Experience should be pre-booked.
Allow the full experience. At 380 SEK this is Stockholm’s most expensive single museum ticket. The value is only realised if you allow the full 2+ hours and engage with the audio content rather than rushing. Many visitors report spending longer than they expected.
The location is excellent for combining with Norrmalm. Sergels Torg is Stockholm’s central square — adjacent to Kulturhuset, T-Centralen, Åhléns department store, and the main pedestrian zones. The museum visit works well as a standalone experience or as part of a Norrmalm morning before lunch.
Sensitivity to the subject matter: The exhibition covers suicide and mental health with directness. Visitors who have personal experience of these issues should be aware of the content and consider whether and how they want to approach those sections.
The Tim Bergling Foundation
One reason to visit the Avicii Experience beyond the music is the Foundation’s ongoing work. The Tim Bergling Foundation was established by Tim’s family after his death and focuses on mental health awareness, particularly among young people in the entertainment and creative industries. A portion of ticket revenue goes to the Foundation’s programmes. The museum functions partly as fundraiser and advocacy platform as well as memorial.
Tickets and passes
Advance ticket required: 380 SEK adult, ~280 SEK children 7–17, free under 7. Book at the Avicii Experience website or through GetYourGuide.
Stockholm Pass: Verify current coverage — inclusion has varied. Do not assume.
No walk-in availability reliably: Seriously — book before you visit Stockholm.
Accessibility
The exhibition is fully accessible. Lifts serve all levels. Audio guides available. The Sergels Torg location (above T-Centralen) is highly accessible by public transport.
Getting there
T-bana: T-Centralen — all lines. The Avicii Experience entrance is directly above the T-bana hub; you can exit the metro and be at the museum door in under two minutes.
On foot: Sergels Torg is the central square of Norrmalm — walkable from any central Stockholm hotel in 10–20 minutes.
Where to eat nearby
Kulturhuset (Sergels Torg 3): The cultural centre adjacent to the museum has several cafés at various levels. The top-floor café has views over the square.
Östermalm Saluhall: A 15-minute walk east, the covered market hall has excellent traditional Swedish lunch options. See the food scene guide for context.
Café Pascal (various Norrmalm locations): Good coffee and Swedish pastries; several branches within 10 minutes of Sergels Torg.
Combine with
ABBA Museum: On Djurgården, about 30 minutes from Sergels Torg by bus 69. A natural pairing for a Swedish pop music day — from the 1970s to the 2010s, two generations of global pop success. See the ABBA Museum guide.
Fotografiska: On Södermalm’s waterfront, 20 minutes by T-bana. Combining contemporary photography with contemporary music for a cultural afternoon. See the Fotografiska guide.
Moderna Museet: On Skeppsholmen, a 20-minute walk or short bus ride. Free permanent collection, strong contrast to the Avicii Experience in content and atmosphere.
Frequently asked questions about the Avicii Experience
Is the Avicii Experience suitable for teenagers?
Yes — it is probably the most relevant Stockholm museum for teenagers who grew up with Avicii’s music. The mental health content is handled responsibly and the music sections are genuinely engaging. The museum recommends parental guidance for under-12s for the mental health sections.
Why is the Avicii Experience ticket so expensive?
At 380 SEK, it is Stockholm’s most expensive single museum admission. The price reflects the high production values of the exhibition, the strict capacity control, and the ongoing contribution to the Tim Bergling Foundation. Whether this represents value depends on personal connection to the subject matter.
How long did Avicii’s career last?
Tim Bergling began releasing music professionally around 2008 (he was born in 1989). His career lasted approximately 8–9 years of active recording before he retired from touring in 2016 and died in 2018. The arc from teenager to global phenomenon and the speed of the trajectory are central to the exhibition’s narrative.
Is there music playing throughout the exhibition?
Yes. The exhibition is designed as an audio experience; the music is integral rather than background. This is why the full 2-hour visit is recommended — the musical content is dense and requires time to absorb.
What is the Tim Bergling Foundation?
A non-profit foundation established by Tim Bergling’s family after his death in 2018, focused on raising awareness of mental health issues among young people in creative industries. The foundation funds research, supports mental health programmes, and uses the Avicii Experience as a platform for its advocacy work.
Frequently asked questions about Avicii Experience guide
How much does the Avicii Experience cost?
Adult tickets cost 380 SEK (~36 USD). This is higher than most Stockholm museums. Children aged 7–17 pay approximately 280 SEK. Under 7s are free. Pre-booking is strongly recommended as capacity is limited.Where is the Avicii Experience in Stockholm?
The Avicii Experience is located at Sergels Torg 2, in the heart of Norrmalm. This is Stockholm's central square, adjacent to the Kulturhuset cultural centre and directly above T-Centralen (the main T-bana hub).Is the Avicii Experience appropriate for children?
The exhibition includes content about mental health, depression, and substance abuse — the circumstances around Tim Bergling's death are addressed directly. The museum recommends parental guidance for children under 12. For teenagers and adults who followed Avicii's career, it is highly recommended.Do I need to be an Avicii fan to enjoy the museum?
A basic familiarity with Avicii's music helps significantly. The exhibition focuses on the creative process and personal story behind the music; without some connection to the music, the emotional resonance is reduced. That said, the sections on music production and mental health have broader relevance.
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